Independent. Evidence-based. No sponsors.

We score what goes in and on your kids.

Every ingredient checked against FDA, AAP, and peer-reviewed research. Every product scored 0 to 100. No opinions. Just the label, the science, and the math.

See our first review
Sourced from FDA, AAP, IARC, EWG
Deterministic scoring engine v1.2
Updated daily

The grade scale

Most mainstream kids' products score a C. That's normal. Here's what each grade means.

A+
95 – 100
Exceptional
A
90 – 94
Clean
B
80 – 89
Above avg
C
65 – 79
Average
D
45 – 64
Below avg
F
0 – 44
Failure

Latest reviews

New scores published daily. Currently reviewing kids' snacks, sunscreen, and toothpaste.

A

Goldfish Crackers (Original)

Score: 90 · Kids Snacks
2 watch flags

How we score

1

Read the label

We parse every ingredient in order. FDA requires them listed by weight, so position matters.

2

Check the science

Each ingredient is checked against our flag database, sourced from FDA, AAP, IARC, EWG, and peer-reviewed research.

3

Run the math

Start at 100. Deduct for flags. Ingredients listed first carry heavier penalties. Same list, same score, every time.

4

Show our work

Every deduction is visible. Every flag is sourced. No hidden math. No opinions. Full transparency.

Get the daily briefing

FDA recalls, safety alerts, and pediatric research translated into plain language. Every morning, free.

Subscribe to What the Label Daily